Videos aren’t only a strong marketing tool, but their importance for promoting the business is infinite. With that stated, videos are set to become the future of digital marketing. Delving into the historical roots of videos, it seemingly took so many years for marketers to comprehend the significance of videos being the crux of advertisements.
Amidst the mobile-centric lifestyle that people lead today, they prefer digesting information in a condensed manner. They don’t prefer reading those blocks of letters. What they prefer is consuming details via videos! And on that note, video advertisements have become the driving force of online marketing. And if implemented appealingly for marketing, it attracts more audiences.
As a businessman, improving brand awareness is the foundation step towards establishing a strong customer base and sales. On that note, videos can help create killer brand awareness. But before we discuss the importance of videos to improve brand awareness.
With regards to what has been mentioned above, it’s clear that using a video maker to create eye-catching videos will help a brand engage customers on its platform, thereby improving its brand awareness.
So, are you ready to learn the different ways how a video can increase brand awareness? This post shall cover the intricate details on that front. To learn more about the importance of videos for increasing brand awareness, keep reading on.
1. Engages Your Target Audience
First things first, the perks of video marketing are twofold. It lets your business acquire attention from prospects and retain it. In general, video is the medium that receives information in a quick and digestible format. Here’s where we can address one crucial fact:
Studies denote that a whopping 82% of the online customer traffic happens to be video-based.
Also, Video content improves information retention. Adding visuals also boost retention in comparison with the audio.
2. It Lets Your Audience Trust You
Through effective and eye-catching videos, you will allow your audience to trust you. Besides, they also build social media evidence with:
- Influencer endorsements
- Online reviews
- Customer testimonials
- Social sharing
Video marketing serves as the bridge between a product or service and consumers. With them, you will get an opportunity to control your content and ‘voice’ of the communications. It also lets you deliver brand-centric or user-generated content pieces that are both consistent and transparent.
For example, consider the Share a Coke campaign by Coca Cola. This soda company has truly become a cultural icon. This video has succeeded to prove that by sharing a drink, you can actually share love because it capitalizes on people’s emotions. This, in turn, makes them trust the video more and boosts its sales.
3. Expands Your Metrics
With a content marketing strategy that involves videos, there will be an increased conversion. For instance, a study indicated that the email subject lines having the word ‘video’ received 19% more open rates.
They even saw around 65% boosts! You may even adopt video marketing strategies to fit any situation. You might use it for targeting stakeholders or one whole new community.
It also lets you communicate at scale. But for this reason, you’d require using subtitles and audio descriptions that include users with audiovisual impairments. As a perk, you will witness an increased rate of sales and conversions!
4. Improves Your SEO Strategies
Whether you wish to improve your metrics or not, never forget that SEO is a prerequisite considering marketing. Marketing the brand via video offers additional benefits. On that note, it offers you to:
- Add the inbound links to the other content on your own page. Viewers will be able to learn so much after watching the video.
- Add the share buttons to generate traffic and increase brand awareness.
- Integrate the ‘native’ videos on the website and get a chance to analyze the viewer data
- Posting the videos on different channels will help you maximize your ranking in the search engine.
- So as you have seen, there are countless benefits of video marketing that get stacked in your favor.
5. A Definite Goal to Establish Your Brand
If you want to accomplish marketing goals with the best results, it’s imperative to set clear objectives. You can also achieve this by posting each video content piece after producing. Always think of the bigger picture before you define your goals and compare them with the specific ones.
It’s also important to define how you want to achieve success for your brand. With specified goals, that becomes seamless and more straightforward to measure. Nonetheless, it’s quite important to remember that vanity metrics (for instance, social shares) play a fundamental role in boosting brand awareness.
6. Some Hand-Picked Tips to Improve Brand Awareness with Videos
At every stage of video marketing, you’d have to think about the elements that work best for the brand. Because there’s no one-size-fits-all solution, you’d need to understand these tips before you start working on it:
- Defining the goal is the most important thing to consider
- What type of audience you need is another crucial aspect
- After this, you need to select the right video style
- After style, there comes the analyzing, testing, planning, and executing
- Don’t forget to automate and track
With advancements and digitalization, video marketing has witnessed a seismic expansion in importance in the most current years. If implemented effectively, it will:
- Promote the service or product across different channels
- Attract new prospects while engaging the existing ones too
- Defining consumer associations with the brand
- Boosting the SEO of the website
So, these are the ways how videos can help improve a business’s brand awareness and drive more profit.
Summing It Up
So, in a nutshell, videos will help improve brand awareness. But for videos to gain rewarding responses and results from the target audience, a business requires understanding the process of growing brand awareness. If you practice video marketing for your social media handles, there’s one way you can measure the improvement, and it’s through social likes and shares that help a business gauge brand awareness.